Queens Plaza Rebrand and App Design

The luxurious sense of movement and fluidity captured in this branding design was inspired by the runways of the designer houses within Brisbane's Queens Plaza, including Gucci and Fendi. This same sense of flow is echoed in the building's own architecture, where large, open circular atriums span its levels, and escalators sweep between them as key connecting points. By designing an app that speaks to Queens Plaza's existing customer base, I've elevated the centre from a simple container for these designer boutiques into part of a seamless, indulgent experience.

If on mobile, please double click the app slide for the Figma prototype link. Be sure to scroll down for the full app experience.